Reponsibilities: 1. Lead brand campaign, sharply monitor planning and execution. • Land brand strategies into campaign goals with sharp consumer insights • Brief agencies to ensure the best deliveries in campaign planning, assets creation, in-market execution, and campaign review. • Launch plans: Successfully introduce campaigns by co-building the plans with agency, internal cross-function teams (insight, media, innovation, data, trade marketing, EC etc.) and the rest parties • Take full responsibility of project management to ensure high-quality